Document Structures
Headers
Keyword Weight
CSS / Tables
Content to Code Ratios
Duplicate Content
Deeplinking and PageRank (PR) Leakage
Dynamic (Database Driven) or Static Content Issues
Link Analysis
Definition of a “Good” Link as related to the client’s web site
Anchor Text - The best to use for outbound and inbound linking campaigns
Image Links and the Alt Attributes to images - How to use them on the site and what should be used
Incoming Backlinks (IBL’s) - ** Major determining factor for ranking in Google
Internal Linking Structure
Reciprocal Links
External Link Analysis
Block Level Analysis
Navigation Analysis